Empowering El Dawlia’s Marketing & Management Teams at Sunrise Alex Avenue, Alexandria
This month, I had the pleasure of delivering an intensive, high-impact workshop for the marketing team, senior administrators, and branch managers of El Dawlia, the company behind the renowned brand El-Saidi Pastry.
Hosted at the beautiful Sunrise Alex Avenue Hotel in Alexandria, the workshop brought together key leaders from across the company to align on strategy, strengthen team capabilities, and prepare for one of the most important seasonal events of the year — the Halawet El-Moulid campaign.
Building Strategy, Alignment & Seasonal Readiness
The core purpose of this workshop was more than knowledge-sharing.
It was about:
- Developing a unified marketing vision
- Enhancing communication between departments
- Preparing teams for season-driven momentum
- Ensuring consistent execution across all branches
- Crafting a strong, data-informed approach for the upcoming Halawet El-Moulid season
El Dawlia’s commitment to continuous improvement and operational excellence is what makes their seasonal campaigns stand out — year after year.
A Team Ready to Elevate the 2025 Season
What impressed me most throughout the sessions was the dedication of the team.
Their engagement, questions, and appetite for growth reflected a company culture rooted in professionalism and ambition.
Workshops like these are a crucial step in:
- Strengthening team performance
- Enhancing marketing efficiency
- Building customer-driven strategies
- Supporting branch managers with actionable frameworks
- Preparing for high-demand periods with confidence
I’m proud to continue working closely with El Dawlia, supporting their journey and helping shape successful campaigns — especially during major seasons like Halawet El-Moulid.
Looking Ahead
As always, the goal is not just to run a seasonal campaign… but to build a strategic marketing system that delivers exceptional results, every single time.
With the right mindset, strong leadership, and aligned teams — El Dawlia is positioned for an outstanding season ahead.
More Photos From the Workshop
